Light up the court
The Adidas Flagship is inspired by the home of sports earliest victories—the high school stadium. The four-level, 45,000-square-foot store in Midtown Manhattan features point of sale areas themed as ticket booths, fitting rooms as locker rooms, and seating areas as bleachers. High-concept and instantly relatable, the lighting design supported the compelling brand storytelling throughout. We collaborated with Gensler to provide solutions that remained aesthetically consistent with the design theme.