Bringing British Luxury to Park Avenue
At the corner of Park Avenue and 57th Street, a constellation of 3,000 suspended glass globes spanning 131 feet beckons visitors into the Aston Martin showroom, which also serves as a vehicle customization center. A vast arrangement of suspended glowing orbs illuminate and reflect off the cars displayed on the marble floor, setting the stage for an immersive encounter. The adjacent experiential center offers a visual blend of physical and digital car configurations. Throughout, the lighting is thoughtfully composed to elevate the experience as the space transforms between a showroom, lounge, and events venue.
Challenged to push beyond conventional boundaries while maintaining visual comfort and flexibility, the grand chandelier gesture emerged after multiple iterations. This signature ceiling element provides even warm illumination with a 2700K color temperature, and the polished finishes reflect off the Showroom’s masterpieces.
The showroom offers guests freedom and expression when customizing their cars. Vibrant material samples stand out, illuminated by 90+ CRI millwork lighting. The lighting approach creates a visually engaging space; challenging visitors’ perceptions of what a car showroom should look like.
Lighting highlights column structures, while a beveled edged pendant showcases craftsmanship. Invisible 3/4” diameter downlights dot the curved wood ceiling above the gracious lounge.
A 40-foot ultra-HD display lets customers view car configurations instantaneously. This adaptable showroom features a flexible track system for spotlights, linear lights, and pendants.
The suspended translucent silver orbs reflect the brand’s artisanship and bespoke elegance; in addition, the 900 pebbles are illuminated from within sandblasted glass, creating a glowing constellation. The installation is controlled by 100 DMX drivers allowing for scene variations, kinetic twinkling cycles, and granular dimming capabilities.
The lighting is designed to inspire not only because of its grandeur, but also because it connects visitors to intimate human experiences.
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