Boldly expressing a brand identity
Campari North America Headquarters is a brand expression like no other. Taking over the two upper floors of a landmark midtown building, the 65,000-square-foot space is an inspired mixture of work, lifestyle, and almost cinematic elegance. With an open-concept office, experiential corridors, and four cocktail lounges, the space required lighting design worthy of the company’s vibrant 160-year history. Lighting that evokes a culture of dynamism, creative work, and originality.
Working with Gensler, we began by applying the philosophy and functions of a non-traditional workplace environment to the unique history of Campari, especially their legacy of collaboration with artists and designers, and the sleek glamor of their products.